Enrich data by updating existing records

Revenue aside, duplicates will cost you your brand’s reputation, customer relationships and valuable time.

Multiple data entry points exist in today’s digital landscape from various lead sources, such as; whitepaper downloads, free trial signup pages, information requests, tradeshow list uploads, contest Like Salesforce, Marketo only matches duplicates based on exact-match email addresses.

Clearbit's Enrichment API helps you enrich existing contacts with additional data points about each person.

To use the Enrichment feature, be sure to select the Enrichment tab at the top of the block.

You must have an Enterprise account and be familiar with using SQL requests. This enables you add a new column with contextual demographic and economic measures, without having to apply the code yourself.

For details, see the Enrich from Data Observatory Guide in our Learn hub.

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