Twitter hashtags are a great tool for promoting a specific campaign you want to raise awareness of (like our own recent #Grade And Get Paid).
It’s a nice way to seamlessly connect Twitter and Facebook marketing efforts. Testimonials are always powerful, and that rule continues on Facebook.
You should be using this data to see what you’re doing right, and then do more of it. Deliver shout outs with Facebook tagging: Including tags in your posts is a great way to broaden your exposure, especially when working with other organizations.
If you run a doggy grooming company and are giving away Petco squeaky toys, tag them with an @Petco.
Make sure to incorporate a large colorful photo for added attention. Asking for users to provide a caption to an exciting or laugh-worthy photo is another smart strategy to drive interaction and engagement. For an added bonus, attach a photo to your quote – even better, do Pinterest-style image/quote overlay. Ask users to choose option A or option B, with a vote for A as a “Like” and a vote for B as a “Share.” You’ll get some of both and will broaden your post reach and engagement a TON.
Track your engagement metrics and see how the post performs! The more controversial the topic, the more engagement you’ll be likely to see.
Walmart’s example found on Social Media Examiner is an especially good template to follow – they incorporated their brand and added a nice Like vs.
When they see the tag, they’ll be more likely to share your post with their fans, multiplying your reach by a ton! Tag conferences you’re attending, businesses whose articles you’re sharing, favorite clients, etc.
Everyone likes to get noticed, and they’ll remember that you were the one to put them in the limelight. #Hash it out: In a similar vein, Facebook has hashtags enabled and you might as well use them.