Those seeking love aren’t want for options — at least when it comes to dating apps.
Dozens of services now let users connect with others based on religion, sexuality, race, hobbies, specific sexual interests, or even just a love of bacon.
Instead of posing stoically or fretting over what selfies to use in a profile, the app tries to encourage users to be performative with frames like “My Donald Trump impression.” It’s not the first thing that comes to mind for friendly and flirty, but it is, at the very least, a conversation starter. Cafferata says that the downside to apps like Tinder is that photos only offer a static look at that person.
“You don't know if their voice is terrible, you don't know if they're readable,” he says.
Video-dating services enjoyed popularity in the ‘80s, when suitors would record personal profiles on VHS tapes to be sorted and distributed to potential matches by dating services.
The frames have more purpose than beautifying a self-portrait. Behrouzi calls video dating largely uncharted territory, but points to Snapchat’s success as an admirable model. “With Lively, you’re posting/sending videos to people you don’t know, which can be intimidating.” Video has the potential to make the vetting process easier, says Marcel Cafferata, creator of 2012 video app Video Date.
“I’ll admit it: video is scary,” says Behzad Behrouzi, who oversees product operations at Lively, a video-based dating app.
“You’re showing off so much more of yourself than if you just posted a selfie.
There’s no motivation to add a huge, costly feature as long as people are using their service.
Even if a business has the funds and capability to add videos to its service, there’s the concern of bad behavior, if not outright harassment by users. Social accounts like Bye Felipe have cataloged hundreds of users (primarily men) sending crude or threatening messages online and through dating apps.