Imagine that you step on an elevator and realize that you are sharing the ride with the newly elected senator from your district who has indicated an interest in the very animal welfare issues that your organization addresses.
by Alison Reder Having a clear and concise mission statement for your organization is essential.
Does this mission statement reflect not only who we are but also where we are going?
“Does this mission statement present the image of this organization that we wish to market and does it allow for a holistic and inclusive approach with which a reader can identify?
I see the vision statement as the reason the organization exists and the mission statement as providing both the inspiration for getting out of bed and going to work each morning and the basic road map for achieving the vision.
Of course, an organization needs to define its programs, goals and objectives as part of the process, but we will discuss that step in a future issue.