The shots are then (supposedly) judged by a panel of twenty men and women on the level of attractiveness.
That level of attractiveness then determines how much the woman pays for the site.
In order to communicate with all women, and see VIP women’s profiles, men have to pay ,000 per region, ,000 per continent (North American or Europe) or 0,000 for the whole world.
The press release for this new club promises that the women are among the most beautiful in the world (although I have to say that the women currently on the site look just like the rest of us – all beautiful in our own way) and the men are all “prestigious entrepreneurs, celebrities and members of the social elite” (I have no idea if that is true because they are all hidden, even to women who are members).
The most attractive users pay the least () and the least attractive users pay the most ().
Male users pay 0 to join the club that allows them to see the profiles of all non-VIP women.
The site looks like it is using a signaling mechanism and in fact they say as much when they offer women a guarantee that the men they meet “have the money and success they say they have” even thought they do not screen their members to make sure they haven’t just spent every cent they had for the service.
It really seems that a little economic foresight could go a long way in making these businesses profitable.Charging a 0,000 membership fee for an online dating site could be a great way to profit off men who want to signal their wealth to potential mates.But the profits from the Secret Diamond Club will come from women who don’t realize that the “secret” part of the club is there is almost no chance of meeting a man. Female users upload three pictures of themselves: one head shot, one full-body and one optional.According to a new study in the INFORMS journal Management Science, it all depends on if you are comfortable with rejection. The study, "Competing by Restricting Choice: The Case of Search Platforms," explained that most sites, such as Match.com, compete by building the largest user base possible, and provide users with access to unlimited profiles on the platform.Others, such as e Harmony.com, pursue user growth with the same intensity, but allow users to only view and contact a limited number of others on the platform.Therefore by offering its members access to a large number of profiles, Match's users are also more likely to experience rejection, as each of their potential matches will have access to a larger number of options, increasing the competition among members.